An iconic Mexican bag: the Floro Bag
Exploring the rise of the soft bag, a Q&A with Bago Studios
If you like emerging Mexican fashion, you've probably seen Bago Studios' bag on social media. This non-binary accessories brand is based in Torreón, Coahuila.
Its shape is unmistakable and has been used by Mexican fashion influencers with over 100k followers, such as Torchi from Monterrey, as well as Monica Saldivar and Karem Vizcarra, both based in Mexico City.
A soft and enormous flower-like butterfly, resembling a padded pillow that seems useful both for storing all your belongings and for taking a nap at the airport.
One of my favorites at the moment.
Among the user comments on the brand's Instagram, it's said: 'My outfits instantly become iconic whenever I carry my Bago.' 'I love my Floro Bag.'
The bag comes in two versions, midi and maxi, available in various materials such as denim, corduroy, and the classic PES, with prices ranging from approximately $72 USD to $90 USD.
From its conception in 2021 to its official launch a year later,