Is Art Week a new Fashion Week?

Mexico City is buzzing with fashion and art events—all happening at once.

While Fashion Week in Mexico has become more and more industry-exclusive over the years, Art Week—the annual celebration of contemporary art that revolves around Zona Maco, the biggest art fair in Latin America, which last year gathered 80,000 visitors from all over the world—appears to be offering a new space for local brands to showcase fashion.

This year, Art Week is running from February 3rd to 9th, and several have organized open studios, created specific events, and even formed alliances with art galleries to take advantage of the valuable foot traffic driven by art events across the city.

When I suddenly became aware of the huge wave of fashion-art events happening this week, I decided to reach out to an expert in the field and several of the brands involved to understand what was going on.

Enriqueta Arias, a Mexican curator and cultural manager, and founder and creative director of Artsynonym, which promotes public art, shared with me whether this was happening for the first time…