There’s something secretive about having words written on your clothing.
Hiding in plain sight, these phrases are embroidered onto linens and cottons—soft fabrics made for the sun.
All over Latin brands, this style of embroidery is present in garments—each made in different places and with different techniques, of course, but ultimately finding similarities that bond them in the end.
Here’s my selection:
Zamá
Created in Mérida, in the state of Yucatán, Mexico, this blouse is made with cotton and rayon.
The embroidered phrase translates to: 'Fly’.
Sensi Studio
The pink oversized boyfriend shirt reads on the back: 'It’s hot.'
The second one, a linen beach shirt, reads on the front: 'Let’s go to the beach.'
Both pieces are made in Ecuador.
Agustina
Handmade in Peru, the Lupe Set is inspired by the history of the founder’s grandmother.
The linen fabric, along with the embroidered flowers, butterflies, and hummingbirds, was crafted using cotton and baby alpaca yarn by artist Abel Choque.
Loona
A collaboration between Dos Tierras, a collective of artisans in Chiapas, Mexico, and the Spanish brand Autre Aura, facilitated by Loona, a Mexican brand that creates spaces for such exchanges.
Together, they created these bags and scrunchies as a playful and fun showcase of embroidery.
Arianca
Created in Mérida, Yucatán, Mexico, this oversized shirt is made with linen and embroidered with flowers using the cross-stitch technique.
Valentina Karnoubi
I found this through the brand’s Instagram. And although the shirt is no longer available, I loved the cut and embroidery on this particular one, which reads: ‘I am the most dreamed landscape.’
Explore other shirt from the Argentinian brand here.
Disclaimer: I did my best to research these brands and select those that appear to follow good practices. However, collaborations with artisans and their working dynamics can be difficult to fully verify. I always recommend reaching out to the brand directly before making a purchase.
Extras: Embroidered Home Decor
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