Whilst sturdy leather bags will always have a moment in fashion, soft bags have been gaining a strong presence among local brands for some time now.
Is it that we’re looking to express our personalities more and more through these accessories? Or are we simply choosing options that are more accessible to our lifestyle?
At least in Guadalajara, a local designer once told me: A respectable local owns at least one great tote bag.
With this in mind, I’ve been collecting these fun and unique brands that, well, are all on my bucket list.
CEFÉR
I don’t think there are enough words to explain my obsession with this Argentinian brand. The colors and playful style—some of their pieces even remind me of the antique reticule bags worn in the 19th century.




Bago Studios
The non-binary bag brand based in northern Mexico, Coahuila, has launched a new model that differs from their classic Floro Bag. This ruffled flower bag is called the Half a Floro and is just as fun and colorful as its predecessor.
I actually interviewed the creator of this brand previously (here).




Minena
I can’t even explain the furor this Mexican brand has been causing since its creation. The Ballet Bag (a tote-style bag) and the Dorsosac (the backpack below) are not only extremely well-thought-out and beautifully crafted designs but also incredibly soft and unique.




lamaitë
A simple yet playful ruffled design, made in Bucaramanga, Colombia, with different cotton varieties. It immediately stands out. I’m currently loving the green and checkered ones.




Nin Studio
This handmade mini handbag is made in Mexico City and comes in four different colors—I personally adore the one with splashes of orange and mint. All of them are pleated by a local Mexican business and created with deadstock fabrics.




Extra-soft bags for you to hug:
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